The Army loses nearly 30 soldiers a year in fatal off-duty road traffic accidents (RTA). These numbers have been increasing since 2004, after falling year on year since 1998. The group at greatest risk is 18-24 year old, male, single, combat troops.
Research carried out by DASA Health and King’s College London indicates that soldiers are at least twice as likely to die in a RTA as civilians and that the incidence of RTAs involving Army personnel has been rising since 2004. The rate in the last 4 years has increased to 4 times the rate of civilians. There is also significant evidence to show significantly greater risk of accidents within 3 months of returning from ops. Further evidence indicates that the rate of motorcycle fatalities amongst Army personnel has more than doubled in the last 10 years.
The following media clips form part of a succesful, hard-hitting multimedia campaign aimed at raising awareness of the issues, in particular that of motorcycles, and reducing risk-taking behaviours off duty in the period after operational tours.
The adverts have been supported by additional RTA campaign material.
